Accidental Yuki Tsunoda leak reveals how F1's PR game really works
Image via gpfans.comDuring the Dutch Grand Prix, a media guideline for Yuki Tsunoda was unintentionally revealed, showcasing the behind-the-scenes PR strategies of Formula 1 teams. The document, captured by a photographer, outlined how Tsunoda should respond to potential questions from journalists, particularly regarding his unexpected role as a substitute driver due to Isack Hadjar's injury.
The guidelines emphasized the importance of maintaining a positive image for Racing Bulls amidst a challenging situation. Tsunoda was instructed to convey excitement about his return to racing and to defer sensitive questions about teammate Liam Lawson's future to team management. This incident underscores the extensive planning and precautions teams take to manage public relations effectively during race weekends.
Loading comments…
No one has weighed in yet. What do you make of it?