German F1 insider issues Audi 'crisis' verdict

Ralf Schumacher has expressed concerns about Audi's performance in Formula 1, labeling the situation as a 'crisis' due to declining sales and revenue. Audi, which officially entered the F1 grid in 2026 after committing to the sport in 2022, has made significant investments but is currently struggling to achieve its goal of competing for a championship by 2030. The brand's sales have dropped by 7.2% in the first half of 2026, and their operating profit has also seen a significant decline in recent years.

Despite being a new team, Audi is positioned eighth in the constructors' standings and faces the risk of finishing as low as tenth this season. Schumacher emphasizes the urgency for the team to demonstrate success sooner rather than later to maintain support for their F1 investment, suggesting that the timeline for achieving championship aspirations may need to be accelerated.