Insider reveals how Red Bull’s billion-dollar Porsche deal collapsed

Red Bull Racing was in advanced discussions with Porsche for a significant partnership in Formula 1, which included Porsche acquiring 50% of Red Bull's operations. The deal was nearly finalized, with a handshake agreement between top executives and a planned public announcement. However, the negotiations fell apart unexpectedly just before the announcement was to be made.

The collapse of the deal was attributed to a shift in Red Bull's strategy, coinciding with the declining health of co-founder Dietrich Mateschitz. Enzinger clarified that Porsche had not engaged in talks with other teams during this period, emphasizing their focus solely on Red Bull. Ultimately, Red Bull opted to partner with Ford for their engine project instead.