How 46 fashion designers reimagined McLaren’s F1 history

On September 18, 2026, McLaren hosted its inaugural fashion show at the McLaren Technology Centre, showcasing a collection designed by 46 MA fashion students from Central Saint Martins. The event, titled 'Designed to Race: Front Row', featured 12 unique looks inspired by McLaren's rich history in Formula 1, drawing references from iconic figures like James Hunt and Ayrton Senna. The collection was structured into five thematic chapters, each exploring different aspects of McLaren's legacy and the evolution of racing culture.

The students worked collaboratively over nine months, interpreting McLaren's history through fashion while incorporating elements of engineering and performance. The show emphasized sustainability through upcycling, utilizing second-hand materials and old racing equipment. By blending fashion with motorsport, McLaren aimed to highlight the similarities between the two fields, showcasing creativity and innovation at their core.