Lewis Hamilton expands fashion empire with Plus44 Singapore launch

Lewis Hamilton has launched a Plus44 pop-up store at Marina Bay Sands in Singapore, marking the brand's first appearance in Southeast Asia. The pop-up features a collection named Plus44 Marina Spaceport, showcasing clothing items and designs by local artist Jahan Loh, available until 11 October.

In addition to the fashion line, Hamilton's non-alcoholic brand Almave will also be featured at the venue. A special cocktail named 'The Lewis' will be served during the Singapore Grand Prix week, highlighting Hamilton's efforts to expand his lifestyle brand presence in the region.