Inside the F1 driver’s bubble: The communications officer

The article features an interview with Bradley Lord, who serves as Mercedes' Deputy Team Principal and Chief Communications Officer. He discusses his responsibilities in guiding drivers on how to interact with the media and manage their public image, particularly during race weekends. Lord emphasizes the importance of a dedicated support team that focuses on maximizing driver performance within the larger structure of the Formula 1 organization.

This piece is part of a broader series that aims to shed light on the various roles and dynamics within F1 teams. It highlights the complexity of modern Formula 1 operations, where hundreds of employees work together, and the significance of the small teams that directly support each driver in their professional endeavors.